San Francisco, California, June 24, 2025 – Soul of the Machine, an innovative AI-native digital consulting startup has received a special mention in Everest Group’s May 2025 report titled – Agentic AI: The New Operating System for Marketing and Experience.

“Given the rapid pace of innovation in artificial intelligence, technologies like Agentic AI are bringing a major shift in the experience landscape. The marketing to revenue funnel has collapsed, is dynamic, and no longer a straight line. Growth and experience enablers like personalization, user intent are transformed by new capabilities in Agentic AI – goal seeking, dynamic planning, refection, tool use, and memory. This requires a new way of building experience solutions, applying modern AI technologies and toolchains. Soul of the Machine brings deep expertise in AI technologies, experience design, and domain strategy,” said Sunil Karkera, founder and chief engineer at Soul of the Machine.

According to Everest Group, AI has progressed from automating tasks to empowering intelligent agents that drive outcomes, optimize experiences, and operate autonomously across the customer journey. We are entering a new era where software does not just support users, it delivers the service itself. Agentic AI is turning service-as-software into a reality: autonomous agents that understand goals, adapt to context, and drive outcomes on demand.

In this report, Everest Group explored the growing adoption of agentic AI in marketing and CX, its transformative potential, and the organizational shifts needed to unlock its full value.

To learn more about Soul of the Machine’s AI consulting services, click here.

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