San Francisco, CA | New Delhi, India -July 21, 2025 - In a move poised to redefine AI led digital experiences, Soul of the Machine, a trailblazer in AI-led enterprise transformation, and Futurris , a visionary in future-forward experience innovation & design, have announced a strategic partnership. This alliance aims to harness the transformative power of Agentic AI to deliver autonomous, adaptive, and deeply personalized experiences across industries.

Founded by Sunil Karkera and Raj Kini, Soul of the Machine has been at the forefront of integrating advanced AI into enterprise solutions. With a legacy that includes leadership roles at TCS Interactive, Designit, and BORN Group, Karkera brings a wealth of experience in engineering and design. His team is renowned for developing AI-native solutions that are both technically robust and human-centric.

Futurris, founded by Amber Krishan, is celebrated for its innovative approach to experience strategy & transformation. Krishan's pedigree from across founding THEM, & leadership roles at PayU, HFI, specialized in experience innovation, strategy and design, along with his commitment to building organizations that thrive at the intersection of technology and human experience, has positioned Futurris as a leader in crafting future-ready solutions.

This partnership is set to revolutionize the way enterprises approach digital transformation by focusing on Agentic AI—AI systems capable of autonomous reasoning, planning, and action execution. By combining Soul of the Machine's engineering prowess with Futurris's experience innovation & design, the alliance aims to create solutions that are not only intelligent but also intuitive and user-centric.

Key Initiatives of the Partnership:

• Development of Agentic AI Platforms: Creating AI systems that can autonomously manage complex tasks, enhancing efficiency and decision-making in enterprise environments.
• Designing Future-Centric Experiences: Leveraging Futurris's thought leadership & innovation frameworks to ensure that AI solutions are designed with human behaviours and needs, fostering better future-edge experiences.
• Industry-Specific Solutions: Tailoring AI applications for sectors such as healthcare, finance, and retail, addressing unique challenges and opportunities within each industry.

Executive Quotes:

"Our collaboration with Futurris marks a significant step towards realizing the full potential of Agentic AI. By integrating our engineering capabilities with their design excellence, we're poised to deliver solutions that are both intelligent and empathetic."

— Sunil Karkera, Founder, Soul of the Machine

"Partnering with Soul of the Machine allows us to bring Futurris’s philosophy of Future-edge experience transformationinto the realm of advanced AI. Together, we're set to architect intelligent systems that drive behavior and unlock unprecedented business outcomes."

— Amber Krishan, Founder, Futurris

About Soul of the Machine:

Soul of the Machine is an AI-native digital services company specializing in integrating advanced AI technologies into enterprise solutions. With a focus on engineering excellence and human-centric design, the company aims to transform the digital landscape by creating intelligent, adaptive systems.

About Futurris:

Futurris is a future-edge experience transformation company that helps reimagine products, services, and systems for the age of AI and evolving customer behavior. Through strategic foresight and intelligent design, the company helps organizations align technology with human behaviors and navigate the complexities of digital transformation.

For media inquiries, please contact:

Soul of the Machine

Email: info@soulofthemachine.ai

Website: www.soulofthemachine.ai

Futurris

Email: business@futurris.com

Website: www.futurris.com

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